If you’re a business owner, marketer, or just someone interested in learning about online advertising in India, you’ve probably asked yourself: “How much do Facebook ads cost per month?” It’s a smart question because understanding the cost helps you plan your marketing budget wisely.
In this blog, we’ll break down everything you need to know about Facebook ad costs in India for 2025, including average pricing, things that affect those prices, and how you can take control of your spending. We’ll keep things simple, straightforward, and real. Let’s get started!
Average Facebook ad cost in India (2025)
There’s no one-size-fits-all answer, but here’s what most Indian advertisers are seeing this year:
Cost per click (CPC): ₹5 to ₹20
Cost per 1,000 impressions (CPM): ₹50 to ₹150
Monthly budget (for small to medium-sized businesses): ₹10,000 to ₹1,00,000+
So, your monthly cost depends on your goals, your audience, and how aggressive your ad strategy is.
What affects Facebook ad costs in India?
Facebook ads work on an auction system. This means how much you pay depends on several factors:
Audience targeting: If you’re targeting a competitive audience (such as working professionals, tech users, or metro cities), expect to pay more.
Industry: Sectors like education, real estate, finance, or e-commerce tend to have higher competition and higher costs.
Ad placement: Ads in Instagram Stories or Facebook News Feed can cost more than placements in the right-hand column or Audience Network.
Time of year: Ads usually get more expensive during festive seasons (Diwali, Christmas, New Year).
Ad quality and relevance: Better ads get better prices. Facebook rewards high-quality, engaging content.
How to estimate your monthly Facebook ad spend
Here’s a simple formula to help you estimate:
Estimated monthly spend = Daily budget x 30
So if you set a daily budget of ₹500, that would be around ₹15,000/month. Easy, right?
But remember, it’s not just about throwing money at the platform. What matters is the return on ad spend (ROAS). Spend ₹15,000 but generate ₹50,000 in revenue? That’s a win!
How to keep Facebook ad costs low (without impacting results)
Want to get more for your money? Try these tips:
Narrow your audience, but don’t be too specific
A/B test your creative and ad copy
Use retargeting campaigns
Leverage the Facebook pixel to track and optimize
Monitor frequency (don’t tire your audience)
Real talk: Is it worth it in India?
Yes – if you do it right. Facebook ads are lucrative when done with a clear goal in mind. Whether you’re promoting an online course, a local boutique, or a D2C brand, there’s room for everyone on the platform.
Start small, test often, and scale up when you see results. It’s all about finding what works for your business.
Final Thoughts
So, how much do Facebook ads cost per month in India? From ₹10,000 to several lakhs. But the better question is: How much will you invest to grow your business?
With the right strategy, Facebook ads can deliver solid ROI even on a modest budget. Just start with a clear plan, monitor your results, and optimize constantly.
Do you have questions or need help setting up your first campaign? Write them in the comments below – let’s grow together!
Frequently Asked Questions (FAQ)
1. What is the minimum budget for Facebook ads in India?
You can start with as little as ₹100 per day, but most advertisers see better results with a budget of ₹300–₹500/day.
2. Are Facebook ads worth it for small businesses in India?
Absolutely! Facebook ads allow small businesses to reach specific audiences with measurable results. Even modest budgets can bring solid profits when used strategically.
3. Which is better: boosting posts or running ad campaigns?
Boosting is great for quick engagement, but running ads through Facebook Ads Manager gives you more control, targeting options, and better performance tracking.
4. Do Facebook ads work in rural areas of India?
Yes, but performance varies by region and internet penetration. You can use geo-targeting to reach specific pin codes and towns.
5. How long should I run my Facebook ads?
At least 7-10 days is ideal to collect meaningful data and optimize. Shorter campaigns may not provide enough information.
